Hello! I am Laurel, founder of Sunchaser Digital, the delightful merger of over two decades of personal and professional experience in marketing leadership, passions for wellness, animal welfare, energy work + therapy + coaching, and an MBA. Click through to learn more about the journey of Sunchaser Digital!

At my core, I love to tell stories and create narratives. There is nothing more satisfying than watching a company’s digital audience grow and take shape. I delight in molding messages and conversations, finding and developing a brand’s “voice”, and cultivating relationships with brand fans. Digital conversations are my jam.

For over 20 years I've led global marketing endeavors for several brands, including Nautilus, Stairmaster, Schwinn Fitness, Bowflex, Stages Cycling, Spinning, WaveFit, The Nova Global, Nest Health Connections, Sunnyside Roofing, Durham Construction, and more. I have strategized for iconic 100+ year old brands as well as startups for both B2B and DTC businesses. There are major bonuses to all kinds of ventures, but I find the excitement of growing a startup to be especially rewarding.

I am infinitely fortunate to call myself mama to 2 rescue pups. Jyn and Griffin Peabody are the loves of my life. Angus Beef, my second rescue, passed away August 2023, and through him, I cultivated an unbelievably supportive community called Team Angus on Instagram (@good_boy_angus). In the 5+ years I nurtured that brand, I have learned the intricacies, challenges, and rewards of forming and tending to digital relationships.

At the end of 2024, I wrote SEO Made Simple: How to Optimize for Small Business, based on the most common questions I kept getting from clients.

From 2017-2019, while working as a full-time Global Marketing Director, I earned my MBA from the University of Oregon. The experience was an incredible whirlwind.

The most valuable thing I learned was that all parts of a whole are necessary in order to maximize success. All members of a team are valuable, and all components of a business must cooperate to function effectively and efficiently. It seems like such a simple concept, but too often we get buried in our respective areas of focus and forget how listening, learning, communication, and cooperation are needed to ensure success and growth, especially as markets, audiences, and tools to access them change over time. This universal perspective of business operations helps me to hone in on a company’s story, its strengths, and what will resonate with its customers in order to create long-term raving, loyal fans.

I look forward to helping you find your business’ voice to tell your unique story!